Heritage Optical strives to maximize the satisfaction of our customers through product, price, and professional service.

We believe our professionally trained sales staff is the vital asset used to strengthen our customer loyalty.  Our work ethic, knowledge, and company reputation separate our company from our competitors.

We believe excellence is the standard for all of our patients achieved by encouraging and nurturing:

• Respect for the individual
• Honest, open communication
• Individual development and satisfaction
• A sense of responsibility for success both individually and for the company as a whole
• Participation, cooperation and teamwork; creativity; innovation; initiative; and recognition and rewards for achievement
• Achieving respect by our patients and competitors.
• Achieving respect by the vendors who serve us.
• Focusing our resources and energy on markets where our technology, knowledge, capabilities and
• understanding of our customersﾒ needs combine to provide the opportunity for sales.
• Maintaining the highest standards of ethics and integrity in every action we take.